India, Feb. 9 -- Ola Electric has had a rough few months, going from a post-IPO high to crashing below its listing price and with more pain in store after a weak Q3 performance.

For most of its life - after becoming an OEM in 2020 - the company has played from a position of strength whether it is due to its high capital accumulation or heavy market share. The EV maker now finds itself in an unusual position, having to claw back from a position of weakness.

Having raced its first electric scooter out of the factory in less than two years, Ola Electric stepped on the accelerator on the distribution front by using the ride-hailing app to acquire customers. Plus, the company's competitive pricing also allowed it to grab a huge market share ...