India, Nov. 30 -- When a hero product begins to wobble, the founder's first instinct is almost always the same: pull the pivot lever. That's exactly the crossroads where Bhavish Aggarwal of Ola Electric is finding himself standing. And he has been swift in pivoting. In October, Aggarwal launched Ola Shakti, a residential battery energy storage system (BESS).

The device, which uses Ola's in-house 4680 Bharat Cells, has been built to provide power backup to residential units, farms, and commercial purposes.

But why this pivot from an EV maker, one may ask?

Well, once celebrated as India's largest electric vehicle maker, with a commanding 30% market share, Ola Electric's state of affairs is in complete shambles. The company has lost its l...