India, March 19 -- D2C superfood brand Nourish You has secured INR 16 Cr (about $1.8 Mn) in its Series A funding round, led by SIDBI Venture Capital.

In a statement, the startup said it would use the capital to scale its operations, enhance customer retention, and drive market expansion.

Nourish You is also looking to diversify its product offerings in the superfoods and protein categories. The startup is looking to strengthen its presence in international markets like Australia, Europe, and the US.

A part of the funds will also be used to integrate AI-driven technology to offer personalised consumer experiences, fostering deeper engagement and brand loyalty, it added.

Nourish You, founded in 2015 by Krishna Reddy, Rakesh Kilaru and S...