India, Nov. 21 -- Nazara Hits Reset

Nazara just endured the darkest quarter in its history. In Q2 FY26, it reported a loss of INR 34 Cr due to the collapse of its RMG investments and found itself in the midst of an esports winter in Europe. So, what's the gaming giant doing to tide over this crisis?

Building Futureproof IPs: Nazara's revival plan centres on building intellectual properties (IPs) that hold long-term value. It is also creating a multi-franchise portfolio like Animal Jam and World Cricket Championship, which thrive across platforms, markets and formats. Alongside, Nazara is leveraging GenAI tools like Claude to build games, compress development cycles and create immersive experiences.

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