India, Sept. 8 -- As the pandemic triggers people's interest in buying high-quality and trusted wellness products - be it teas, spices or superfoods - amid a surge in shopping via direct to consumer (D2C) brands which are creating a paradigm shift in consumer behaviour, native Indian wellness startup Vahdam India has announced it has raised INR 174 Cr in its Series D Round, led by IIFL AMC's Private Equity Fund.

Currently, India stands fourth on the tea exports list after Kenya (including neighbouring African countries), China and Sri Lanka. India is the second largest producer of tea but around 80% of the tea produced in India is consumed domestically.

Now, besides Vahdam, India's prominent tea brands in the market include Chai Point, ...