India, Nov. 7 -- Mumbai-based marketing and programmatic advertising startup Mobavenue has appointed Microsoft AI's VP of Engineering Ben John to its advisory board.

In a statement, Mobavenue said that John will guide the startup's AI-led innovation strategy, work on its deeptech architecture, and support go-to-market initiatives to scale its global footprint.

Mobavenue, a bootstrapped startup founded in 2017 by Ishank Joshi, Tejas Rathod, and Kunal Kothari, helps digital-first brands advertise beyond the walled gardens (closed ecosystems created by tech giants).

John, with a career spanning more than two decades, is known for building large-scale AI and adtech platforms. He currently heads Microsoft's AI CoPilot data platform. Previou...