India, May 20 -- D2C lifestyle brand Miraggio has raised INR 55 Cr ($6.5 Mn) in its Series A funding round led by RPSG Capital Ventures and Client Associates Alternate Fund. It also saw participation from Prath Ventures.

The startup plans to utilise the funds to expand its product range, strengthen its supply chain across Asia, and build omnichannel presence in tier II & III cities.

With the new funds, Miraggio plans to introduce 500+ new SKUs over the next 18 months, expand into categories like wallets, laptop bags, and small leather goods, and increase retail presence via multi-brand outlets and offline experience stores. Airport retail is also on the roadmap for the startup.

Founded in 2019 by Mohit Jain, Miraggio sells a range of h...