India, Aug. 7 -- While 2020 has been disastrous in many ways for businesses, the changes in the consumer behaviour are expected to remain in place for many more months. In fact, some sectors and brands have seen higher adoption than before simply because of their digital nature and that's exactly what men's grooming startups have also banked on. While the lockdown ensured that no individual is headed out for the night, a quick glance through Instagram can confirm the prominence of the #guybeauty trend, with influencers and even bigger fashion brands promoting men's grooming and beauty regimes.

In the male grooming industry, the attention has shifted from simply aftershave lotions and hair gels to products focussing on beard care, hair ca...