India, April 27 -- Fuelled by a surge in digital shopping during the Covid-19 pandemic and the rising penetration of smartphones and the internet, India's ecommerce story has scaled new heights in the past few years.

As per Inc42's 'The State Of Indian Ecommerce Report, H1 2025', powered by Mobavenue, the market is on track to hit a staggering $400 Bn mark by 2030, growing from $138 Bn in 2024 at a steady 19% CAGR.

Further, what has added fuel to this growth is the rampant rise of the Indian quick commerce space. What began as a convenience for busy metro dwellers has now evolved into a nationwide phenomenon, with Blinkit, Zepto and Swiggy Instamart rapidly capturing tier II and III cities.

From a $6.1 Bn opportunity in 2024, the quick...