Mahesh Bhupathi's D2C Brand Scentials Raises $6 Mn From TIW Private Equity
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India, Feb. 9 -- Mahesh Bhupathi's D2C beauty and wellness brand Scentials has raised close to $6 Mn funding from domestic private equity firm TIW Private Equity (TIW PE). Founded by Bhupathi and Jinesh Mehta, Scentials Beauty Care and Wellness develops its own line of beauty & wellness products, as well as co-branded products with celebrities such as Virat Kohli, Lara Dutta and Salman Khan.
With the funding from TIW PE, the company plans to expand its product offerings and strengthen its distribution network across the country. Founded in 2017, Scentials manufactures and distributes products through multiple brands across deodorant, fragrances and skincare categories.
The company launched Virat Kohli's' One8 brand in the fragrance cate...
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