India, May 19 -- magicpin's founder and chief executive Anshoo Sharma today said that its rapid delivery arm magicNOW currently contributes 13% to the overall food delivery orders of the hyperlocal delivery startup.
Launched in December last year, magicNOW offers food delivery service in 15 minutes. The service aims to maintain food freshness by operating within 1.5-2 km delivery radius and partnering directly with restaurants rather than using dark stores.
Back then, magicpin said in a statement that the service completed its pilot phase between November 14 and December 15 and would initially be launched across six Indian cities.
Meanwhile, Sharma said that the company expects magicNOW to account for 20% of its total food delivery order...