India, July 18 -- Lenskart Adds Smart Glasses To Its Cart

Lenskart is reframing its future. Next week, the omnichannel eyewear giant will announce its foray into the smart glasses segment in partnership with semiconductor giant Qualcomm. So, what's behind Lenskart's new vision?

Beyond The Frame: Operating in a hyper-competitive and fragmented market, the eyewear giant sees the new product lineup as a bid to jazz up its product lineup with tech - AI, sensors or even a camera and enter high-margin categories. Besides, the push into the new segment could help Lenskart diversify beyond the traditional eyewear market and create a new revenue stream ahead of its IPO.

A "Smart" Playbook: Having been working on this product category for more t...