India, Dec. 22 -- D2C nutrition and wellness startup Supply6 has roped in Bollywood actor Kriti Sanon as an investor and brand ambassador.

In a statement, the Bengaluru-based startup said it aims to deepen its engagement with urban, health-conscious consumers with the partnership by shifting the wellness conversation towards foundational habits such as effective hydration, balanced nutrition and long-term consistency.

Founded in 2019 by Vaibhav Bhandari and Rahul Jacob, Supply6's products aim to fill in the nutrient gaps in Indian diets. Its flagship product, Supply6 360, is a sachet intended for daily consumption that combines vitamins, minerals, probiotics and superfoods. It also sells a zero-sugar electrolyte mix and protein wafers....