India, Sept. 26 -- Omnichannel farm-to-fork startup KisanKonnect has raised INR 72 Cr ($8 Mn) in its Pre-Series A funding round led by Bajaj Finserv Group.

The round also saw participation from existing backer Mistry Ventures as well as Desai Foods, Dhanuka Agritech and Action Tessa family office.

In a statement, KisanKonnect cofounder Vivek Nirmal said that the startup plans to utilise the fresh funds to bolster its tech stack and supply chain, scale both online and offline presence, and deepen its farmer network.

Founded in 2020 by Nirmal and Nidhi Nirmal, KisanKonnect claims to sell fresh fruits and vegetables via its app and website in under 60-minutes across Mumbai and Pune. It also operates stores that sell fresh produce offline....