India, Feb. 24 -- Amid the raging battle in India's quick commerce space, KiranaPro has secured strategic investment from badminton player PV Sindhu.

Although the company did not disclose the financial terms of the deal, but said that Sindhu's investment marks the first commitment in its seed funding round.

KiranaPro said in a statement that Sindhu will help the brand in bridging the digital divide for small retailers.

"I'm proud to join KiranaPro, both as brand ambassador and investor, to support this meaningful mission of empowering communities," Sindhu said.

This investment also comes just a few days after KiranaPro acquired hyperlocal grocery delivery service Joper.app to boost its hyperlocal retail presence.

Founded in 2024 by D...