India, Feb. 20 -- Actor John Abraham-backed D2C ice cream brand NOTO has secured INR 15 Cr (about $1.7 Mn) in a funding round led by Inflection Point Ventures.

The round also saw participation from JITO Incubation and Innovation Foundation and LetsVenture.

In a statement, the startup said it would use the capital to expand in Tier I & II cities, drive product innovation, expand offline presence to increase brand awareness, among others.

Founded by husband-wife duo Varun and Ashni Sheth in 2019, NOTO sells low calorie ice creams. The startup claims that its ice creams have high protein and no/low sugar.

It sells its products via its own website, retail stores, and quick commerce platforms like Blinkit, Zepto, Swiggy Instamart. The star...