India, March 27 -- Streaming giant JioHotstar said it has crossed the 100 Mn subscriber milestone. This comes a month after the erstwhile Disney+ Hotstar and JioCinema merged together to launch the new platform under the banner of JioStar.

In a statement, the company attributed the numbers to its free-viewing sampling proposition, wide array of shows, pricing strategy, tech-led features and "deep partnerships" with telecom operators.

"We have always believed that world-class entertainment should be accessible to all, and crossing 100 Mn subscribers is a testament to that vision. This milestone not only underscores India's limitless potential but also strengthens our commitment to pioneering category-first experiences at an unprecedented...