India, April 18 -- FMCG major ITC will be acquiring an additional 73.5% stake in Mother Sparsh Baby Care, making the D2C natural baby care brand its wholly-owned subsidiary.

ITC will be picking up the remaining stake for INR 81 Cr in a mix of primary and secondary share purchases.

This brings ITC's total investment in Mother Sparsh to around INR 126 Cr.

The acquisition will be completed over 2-3 years, and the Mother Sparsh team, including its founder and chief executive Himanshu Y Gandhi will continue to operate the business during this period.

In 2021, ITC picked up an initial 16% stake in the brand for INR 20 CR, later increasing it to 22% via an additional INR 13 Cr investment.

Founded in February 2016 by Himanshu Gandhi and Rish...