India, June 6 -- "Colour! What a deep and mysterious language, the language of dreams." Paul Gauguin's belief that colours express emotions as much as words or music does resonates in the eternal happiness that comes from beauty.

And, beauty is on a makeover now, with colour setting the tone for the $33.08 Bn business of beauty and personal care products in India. Colour cosmetics, which are like the final brush strokes on a painting, see a raging demand across the world, with the market likely to surpass $128.11 Bn by 2032.

Beauty beckons everyone, but beauty products remain elusive for most. "Beauty is not about the wealthy alone. Affordability is the biggest hurdle for people to purchase beauty products. This is where we chose to ven...