India, March 9 -- Food delivery-turned-quick commerce giants Swiggy and Zomato have seen significant erosion in value and stock price in the past month, with Swiggy dropping by around 45% and Zomato by 30%. Pertinently, Swiggy hit its all-time low this past week before bouncing back curiously just after reports of the food delivery business being undervalued.

A lot of the pressure from sellers in the past few months has been down to the view that any profitability for these companies is short-term because of expenditures to come.

Spending and investments in quick commerce (QC) is not only for increasing market share but also fighting off Zepto and others. This has crystallised attention on this segment, but perhaps taken the eye off foo...