India, Feb. 18 -- Amid bid to simplify its offerings, IPO-bound quick commerce major Zepto has shut down loyalty and subscription programme Zepto Daily. The subscription plan is no longer visible on Zepto's app, which has seen several changes in recent months.

In a statement, a company spokesperson said that Zepto is "constantly working to improve the user experience and regularly experiments with its offerings to deliver meaningful value to customers."

As part of this effort, the company periodically reviews and refines its subscription and loyalty programmes based on user feedback, engagement trends and long-term value considerations.

"Our focus remains on building offerings that are simple, transparent, and aligned with what our cus...