India, April 29 -- In the run up to its IPO, ecommerce major Meesho has altered its legal name to 'Meesho Private Limited' from 'Fashnear Technologies Private Limited'.

In a filing with the MCA, the company said that the move will align its corporate identity and brand identity, thereby eliminating any inconsistencies in public perception. The startup received the approval from its shareholders for the name change on April 23, the filing showed.

"This will enhance brand recall, stakeholder trust, and overall business positioning," Meesho said.

Besides, the move would strengthen stakeholder confidence, facilitate operational and strategic synergy, and enable future growth and expansion by improving global recognition and market adaptabi...