India, Sept. 30 -- Consumer electronics startup boAt's parent Imagine Marketing has elevated its COO Gaurav Nayyar to the position of CEO as it prepares for its public market debut.

Nayyar, who has been with the startup for the past three years and previously worked as a partner at Bain & Company, will now lead boAt's next phase of growth.

Nayyar would be the third CEO of the company in three years. In 2023, the then CEO Vivek Gambhir was promoted to the role of chairman, with cofounder Sameer Mehta taking over as the CEO and MD.

In a statement, boAt said that Mehta will now move to the role of executive director with a focus on long-term strategy, while cofounder Aman Gupta will continue to contribute as a non-executive director on th...