India, April 17 -- With the IPL fever in full swing and brands rushing to cash in on the excitement, Royal Challengers Bengaluru (RCB) has moved the Delhi High Court against Uber, alleging unauthorised use and distortion of one of its popular slogans in an ad promoting bike taxi service.

RCB argued that Uber Moto, a commercial sponsor of Sunrisers Hyderabad (SRH), used the formers' trademark for commercial gain without consent, which, it says, is "not permissible under Indian trademark law".

Justice Saurabh Banerjee, after hearing the matter at length, reserved judgment on RCB's plea seeking an interim injunction, LiveLaw reported.

While not condemning the ad's content outright, Justice Banerjee seemed to raise concerns about its place...