India, Jan. 30 -- Insurance tech and digital insurance platforms are likely to be compelled into recalibrating their life insurance products, overhauling board structures and rethinking their sales approach amid a push by the regulator to prevent misselling of life insurance products.

Insurance unicorn Acko has already taken the step and announced commitment to "pure protection" to its insurance customers. As a part of this initiative, the company will disassociate insurance from investment.

For context, a large part of India's life insurance market is mixed insurance with investment products such as unit-linked insurance plans (ULIPs) and endowment plans. Pure insurance plans make up a fraction of the market.

While these mixed product...