India, July 3 -- Urban Company's Product-Led Makeover

Synonymous with at-home services for a decade now, Urban Company is all set for its next big reveal. Having started with its line of water purifiers and smart door locks in 2023, the IPO-bound unicorn is now expanding its portfolio of white goods. So, what's the plan?

Cashing In On The Urban 'Cool': The hyperlocal services platform is readying its line of air conditioners, which will hit the shelves by the summer of 2026. With this, the company aims to capitalise on the lucrative home appliance market and leverage its extensive service network to push its products.

Why Expand Now? The move has come at a time when the company's sales of water purifiers and door locks accounted for 27...