India, Feb. 27 -- "With due respect [to Zomato and Swiggy], who play a vital role, their strength lies in logistics irrespective of what they deliver, but Rebel Food's key strength lies in food," - Sagar Kocchar, CEO of EatSure by Rebel Foods.

Even as Kocchar defended Rebel Foods' moat after the launch of QuickiES, the company's own take on quick food delivery services, the reality is that now India's OG cloud kitchen startup is now playing on the turf of Zomato and Swiggy.

For instance, Rebel Foods promises a complete refund if the delivery isn't made within 15 minutes - a claim never seen before - but largely built around figuring out the logistics behind each delivery.

Of course, at this moment, the quick food delivery model is imma...