India, Nov. 6 -- When Thirukkurungudi Vengaram Sundram Iyengar, the Indian industrialist who founded the TVS Group, introduced intercity passenger bus service in Tamil Nadu in 1912, India barely had any organised bus services. At the time, most people relied on trains for long-distance travel and bullock carts for shorter routes, while motor cars were accessible only to a wealthy few.

Today, 40% of India's road-based travel demand comprises buses. While a large part of this percentage consists of unorganised, local players, tech-driven companies are determined to bring further sophistication and impact in this segment.

IntrCity SmartBus is one such platform that takes inspiration from railways to run intercity buses across India with a ...