India, Dec. 11 -- Fintech company Infibeam Avenues plans to rebrand as 'AvenuesAI' to position itself as an AI-driven digital payments company.

The company received the approval for the name change from its board. It plans to discontinue the use of 'Infibeam Avenues Ltd' as part of its corporate name and brand. The change in name would be subject to regulatory approvals.

Explaining the move, Infibeam chairman and MD Vishal Mehta said, "What began as a payments and ecommerce infrastructure firm is now progressing towards becoming a full-stack, AI-led digital payment technology company. Artificial intelligence will power nearly every layer of our value chain, from authorisation and routing to fraud detection, credit scoring, digital publi...