India, May 23 -- One of the biggest fallouts in the aftermath of the Covid-19 outbreak may turn out to be a widespread disinclination amongst people to congregate in common social spaces like malls, markets, cinemas and restaurants. Businesses and brands should be ready for a likely scenario in the post-lockdown phase which may well last for the rest of the year 2020. This may result in a moderation in demand for products.

To manage operations and maintain consumer connect in such a scenario, businesses and brands will need to reassess their consumer reach plans. Brands which heavily relied on store footfalls and physical sales will need to reinvent their consumer connect and sales channels, to battle both disinclination for social space...