India, Sept. 4 -- India's premier T20 cricket league, the Indian Premier League (IPL) can be credited with many things. Beyond the obvious and well-documented facet - giving budding cricketers a platform to take the field with greats of the game - the league's success is also a testament to the growth of brand IPL, which has evolved with changing times.

From being backed by India's family-held corporate houses such as DLF, ITC and Sahara, to now, when the league's title sponsor is a fantasy sports startup, Dream11, the IPL reflects the changing landscape where startups have captured the prime spot. Evidently, the Indian startup economy has upended the old structure that was dominated by cliques of second, third and fourth-generation busi...