India, Feb. 23 -- In light of rising cases of social media malpractices and frauds by influencers, the Advertising Standards Council of India (ASCI), the country's self-regulatory voluntary organisation for advertising, has released a set of draft guidelines for influencer advertising on digital media.

With social media content creators gaining popularity, they're also being roped in for enhancing brand visibility on platforms such as Facebook, Twitter and Instagram. Advertising with influencers often costs less than conventional advertising solutions across television and print mediums, also helping brands market their products in a more personable manner. However, given the persisting menace of fake news on social media where a fact ch...