India, Nov. 14 -- Shortly after the government issued its advisory on mandatory AI labelling to curb AI-generated deepfakes, industry body IAMAI has raised several concerns about the draft amendments to the IT Rules circulated late October.

In a note accessed by Inc42 from industry sources, the association said that existing provisions under the IT Act and IT Rules already address unlawful synthetic content, and cautioned that introducing an additional synthetic-content framework is "vague, expansive and difficult to implement at scale".

In its submission, IAMAI noted that the proposed definition of synthetic and manipulated content (SGI) is so broad that it could include routine digital edits made for accessibility, moderation or basic...