India, March 24 -- A study by the National Institute of Health shows that 61% of Indians are deficient in vitamin D, 54% in iron, 53% in vitamin B12, and 37% lack folic acid. Micronutrient deficiency is more common than we realise, and for those with busy lifestyles, maintaining a balanced diet can be a challenge.

Recognising this widespread issue, childhood friends Sachin Goel and Dheeraj Nagpal founded Zingavita Ayurveda in 2020. With backgrounds in leading tech-driven businesses - Goel at CarDekho and Nagpal at Zomato-they leveraged their expertise to build a brand that would redefine health and wellness in India.

Their frustration with the supplement industry was deeply personal. They often struggled to find high-quality, effective,...