India, Aug. 19 -- Remember actor Manoj Bajpayee rolling up a yoga mat after doing his morning wellness rituals? The scene was as ubiquitous across Indian cities as The Family Man himself. Be it on sunbathed rooftops or in patches of green in the middle of housing complexes or at joggers' parks, yoga has made deep inroads into the life of the urban Indian.

And, as yoga evolved from a fad to a fundamental part of our lifestyle, accessories like mats, blocks and stretch bands have turned a favourite of enthusiasts.

In fact, a recent study has assessed that India's market for yoga mats is going to see explosive growth from $1.4 Bn to $2.2 Bn by 2033. Prateek Kedia had realised the potential about to be unleashed and set up WiseLife. He had ...