India, Feb. 17 -- Indian kitchens are undergoing a quiet transformation. While piping-hot, home-cooked meals are still cherished, busy urban households increasingly eat out, order in, or buy ready-to-cook (RTC) meals as a practical compromise between convenience and control.

That shift in cooking habits is fuelling the ready-to-cook (RTC) meal market in India, which is projected to grow from $6.7 Bn in 2024 to $11.9 Bn by 2033. As urban consumers seek healthier alternatives to ultra-processed foods, a white space has opened up for brands that can improve nutrition without sacrificing taste or speed.

Still, many brands have struggled by ignoring how Indians cook and what they crave. WickedGud entered with that insight: building healthier...