India, Feb. 18 -- The tyre market volume in India stood at 196.3 Mn units in 2023 and is projected to reach 253.9 Mn units by 2032. The country's rapidly growing automotive industry, valued at $121.5 Bn in 2024, and the expansion of roads and highways exceeding 5.5 Mn km are expected to bring even better prospects for the $12.8 Bn tyre industry. However, trading in tyres has long been a complex, fragmented ecosystem where performance and pricing continue to puzzle prospective buyers.
"Take vehicle owners, for instance. Nearly 70-80% of Indian consumers struggle to identify the right tyres due to varying specifications based on make, model and year. On the other hand, Tyre dealers suffer from unpredictable demand, loss of sales and the burd...