India, Oct. 14 -- Just a little tweak. That's all it takes to imagine Snow White in the age of Gen Alpha tweens. Only the eternal quest gets a makeover: "Mirror, mirror on the wall, who's the prettiest of them all?"

In the little over two centuries between Snow White and Sephora Kids, the Magic Mirror has changed to smartphone screen and Evil Queen has resurrected as the kid next-door. But, there's nothing grim about Brothers Grimm in this Sephora-tweens phenomenon.

A $1,387 Mn global market for kids' beauty products, scaling at an annual average of 6.9% to reach $2,365.36 Mn by 2033, is no child's play.

The beauty frenzy has caught on children aged 10 to 18 years across the planet. And, kids can't be dwarfed with their 15-20% share in...