India, March 27 -- In India, most furniture available today is mass-produced and conventional in style, which hardly justifies the country's high-margin $23 Bn market opportunity. Lack of customisation, overpriced products, and shortage of designs that align with the emerging trend of affordable luxury products nudged Sagar Shah to build a furniture brand that could bridge these gaps.

He opted out of his family business and launched Torque in 2019 to transform the home and furnishing industry with precision-made, customisable pieces, tailored to individual preferences.

Designing Homes With Handcrafted Furniture

Unlike traditional furniture retailers that rely on intermediaries and standardised products, Torque allows buyers to customis...