India, Feb. 18 -- India produces more milk than any other country, delivering roughly a quarter of the global supply. Dairy also contributes close to 5% to the national economy, touching millions of households every day. However, a different kind of 'Operation Flood' is underway as consumer preferences in dairy products shift.

The market for A2 milk, which contains the A2 beta-casein protein instead of the widely available A1 variant, was worth $1.4 Bn in 2024. It is projected to reach $4.3 Bn by 2033, growing at a CAGR of 12.1%, as demand for higher-quality dairy rises. Yet the core question remains: Can Indians trust their daily milk?

The founders of Doodhvale Farms witnessed this first-hand, stemming from adulteration, cold-chain iss...