India, Feb. 15 -- Walk down any grocery aisle and 'health' claims jump off the pack - but labels don't always match what households actually consume. Often dazzled by marketing, many buy into the health hype. But there's often a gap between what households think they're consuming and what the label actually delivers.

India's nutrition and supplement market is projected to reach $68.4 Bn by 2030. Within nutraceuticals, functional foods and beverages held the largest share in 2024 (49.2%), pushing brands to match on-pack claims with full ingredient disclosure.

With such significant spending, brands now need to ensure authenticity and full disclosure about their products. Simply put, what's promised on the box should match reality.

When m...