India, Aug. 3 -- The world is opening up to the universe of Ayurveda, which has made the pace of the adoption of this ancient science of life and longevity worth noting. It is on the back of this adoption, especially after the pandemic brought the world to its knees, that the homegrown FMCG market has started to witness a huge surge of D2C brands.

Consequently, the market size of Indian ayurvedic products is expected to reach about INR 3.21 Lakh Cr by 2032, growing at a CAGR of 17% from 2024.

However, if we set aside the growth factor, which is largely due to the current fad around Ayurveda, there is a significant gap in the market. This gap pertains to the quality of a horde of Ayurvedic products in circulation, which reach households ...