India, Feb. 16 -- India has developed a strong appetite for packaged food, with the market valued at $116.85 Bn in 2025. Although convenience, taste and variety of ready-to-eat options are driving this market, they often come at a nutritional cost. Most of these shelf-stable foods are loaded with synthetic enhancers and chemical preservatives. Given this trade-off, consumers are increasingly trying to 'unjunk' their diets. But existing legacy options often fail to address the rising trend of conscious indulgence, a growing demand for delicious, bold-flavoured foods with cleaner labels.

Gurugram-based Yu Foods was founded on the premise that convenience foods should not come at the cost of healthy eating. Founders Bharat Bhalla and Varun ...