India, Feb. 19 -- Consumers today are concerned about the safety and sustainability of their kitchenware. Many are trying to reduce their exposure to plastic and non-stick coatings, as these regularly 'touch' their food and increase the risk of chemical contamination. In India, parents are also struggling to find good-quality 'food-grade' staples like lunch boxes and sippers to keep their children safe and healthy.

Beyond safety, functionality is often poor. A leaking bottle still ruins a school bag, sippers are nearly impossible to clean, and stylish containers stay spice-stained, even though the food container market is projected to grow from $262.6 Bn in 2025 to $438.1 Bn by 2035.

Brothers Siddharth and Sumit Suneja, who initially se...