India, Feb. 14 -- India's organised F&B players have long overlooked the demand for traditional snacks and sweets from southern regions. For pan-India consumers, this often means limited options. They can either buy mass-produced items that lack the authentic flavours or look for niche outlets that deliver on taste but struggle with consistency and reach.

India's homegrown confectionery and snacks market was valued at $23.67 Bn in 2025 and is projected to grow at a 6.31% CAGR through 2030, driven by both everyday consumption and seasonal indulgence. Yet even as the category expands, FMCG majors have largely stayed away from scaling South Indian meetha and namkeen brands nationally.

Founded in 2015, Sweet Karam Coffee set out to scale So...