India, Feb. 20 -- For the modern Indian woman, choosing jewellery has always been a challenge. There is high-priced fine jewellery, premium fashion jewellery for occasional wear and mass-produced pieces that tarnish quickly. Globally, the costume jewellery market is projected to grow from $42.2 Bn in 2026 to $78.8 Bn by 2034. However, in India, a middle ground has largely been missing for consumers seeking trend-led, chic jewellery suitable for daily wear.

Swashaa addresses this very issue. Launched in 2021 by Twisha Ramani, Swashaa is a digital-first fashion jewellery brand making contemporary, everyday pieces that feel trendy, wearable and accessible, without compromising on design.

Bridging The Daily Wearability Gap

At its core, Swa...