India, Feb. 21 -- For years, India's baby care market has sold a dominant narrative: modern parenting requires disposable diapers. Aggressive marketing made them the default choice, leaving parents stuck between synthetic convenience and traditional cloth options that often feel impractical today.

But the trade-offs are hard to ignore. Made with plastics and chemical additives such as dyes and fragrances, disposables can trigger rashes and add to an escalating waste problem.

When Pallavi Utagi faced the same dilemma, she decided to create a better alternative. As existing cloth diapers felt clunky and obsolete, she and her spouse, Salil Utagi, decided to build a modern reusable 'bumwear' range from scratch. Using technical textiles and ...