India, Feb. 22 -- StarAndDaisy did not begin as a venture built around spotting a market gap. It took shape when its founders became parents. While navigating the baby products market as new parents, brothers Akshay and Anshul Arya encountered a category defined by a binary choice: premium international brands priced out of reach for most households, or mass-market products that optimised for price, but weak on safety and design.

Overall, the baby care products market in India is projected to reach $15.8 Bn by 2032, from $12.1 Bn in 2024. However, baby care (cots, cradles, carriers and more) still lags on safety-first engineering, functional designs and cost efficiency. Recognising this gap, the Aryas launched their brand in 2020 to deve...