India, Feb. 21 -- For most Indians, brewing speciality coffee at home can feel intimidating, as if you need equal parts barista skill and gadget expertise. Cafes have introduced many consumers to better beans and artisanal drinks, but home brewing hasn't become as effortless or familiar as instant coffee; most people still prefer to sip it out-of-home rather than make it themselves.

When the pandemic hit in 2020 and cafes shut overnight, that dependence became obvious. People wanted to brew good coffee at home and searched for better beans, the right tools and knowledge from a coffee-loving community. What they found instead was fragmentation.

Despite a global market of $880 Mn at the time, products were scattered across platforms, guid...