India, Feb. 9 -- Doesn't matter whether you are a brawny biceps braggart or a ubiquitous officegoer, protein is of undeniable importance for your wellbeing.

At least 90% of Indians aren't aware of this. In fact, protein deficiency has remained a perennial pain point when it comes to the diet of the average Indian, with nearly 73% running low on the compound that's essential for the survival of every single cell of our body. The widespread misconception that protein is for gym-goers leads a significant portion of the population in the dark.

This striking, if not shocking, reality played behind the making of protein supplement brand SuperYou. "The protein gap in India is not just a statistic, it's a reflection of how we've misunderstood n...